Search Engine Optimization

Definition ⇓⇓⇓

SEO (Search Engine Optimization) optimization involves improving a website's visibility in search engine results pages (SERPs) to attract organic traffic. It includes on-page SEO (content optimization, meta tags, URL structure) and off-page SEO (backlinking, social media).

Understanding ⇓⇓⇓

SEO optimization aims to improve a website’s visibility and ranking in search engine results pages (SERPs) to drive organic traffic. It involves optimizing various elements like keywords, meta tags, site structure, and content quality to align with search engine algorithms. Effective SEO strategies also include off-page techniques such as link building and social media integration to enhance authority and credibility. By improving search engine rankings, SEO helps businesses attract targeted visitors who are more likely to convert, thereby increasing overall web traffic and revenue potential.

Examples ⇓⇓⇓

Optimizing website content with relevant keywords to improve rankings, implementing schema markup for rich snippets in search results, or conducting SEO audits to identify and fix technical SEO issues.